Our Blog

How to Use Hashtags for Efficient Marketing

4.021 billion people worldwide are internet users, among which 3.196 billion use networks. Social media appears to be the best platform for influencing potential customers. Many business owners are already making a profit of it, creating accounts to promote goods or services they offer. But do they take all advantages ...
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12 Tips on How to Work with Social Platform Algorithms to Maximize Performance

Building an active and engaged following on social media is no easy feat, especially with the ever-evolving algorithms on Facebook, Instagram and the like, making it increasingly difficult for marketers and businesses to reach customers organically through social networks. Long gone are the days when a business could post a ...
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YouTube Adds New Ad Extensions, Improved ‘Brand Lift’ Metrics

As part of Advertising Week New York, YouTube has announced some new ad tools which are designed to provide more capacity to improve response and measure ad performance. The first addition is an expansion of YouTube’s ad ‘extensions’ tools, which will provide new ways to share expanded context info within your ...
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14 Video Production Tips to Enhance Quality and Drive Views

Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. What does this tell us? Your content must be truly remarkable to maintain your audience’s attention. Below are our tips to instantly improve the production quality of your video marketing content to ...
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The Science Behind Effective LinkedIn Posts

Sales Professionals Need Social Best-Practices Based on Data, Not Anecdotes Any Google search for “How to post effectively on LinkedIn” or “LinkedIn best-practices” will provide hundreds of results – but how do you know which of those reports are actually trustworthy? The leadership at Agorapulse, a social media scheduling tool, dedicated ...
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Facebook Will Now Allow Pages to Join Facebook Groups

Here’s a small Facebook update that’ll no doubt be of interest to social media marketers – Facebook is now allowing some Pages to join Facebook groups, and comment and interact within them as a business Page. We asked Facebook about the update, and a spokesperson provided SMT with the following ...
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Which Social Platforms are SMT Readers Spending More Time on? [Report]

There’s been a lot of discussion in the digital marketing community over the past 12 months about the declining popularity of Facebook, the rising use of Instagram, and the fluctuating performance of other platforms. But which platform is really winning out among digital marketers – what app do you find ...
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5 Brilliant Ways to Promote Your Latest Product on Facebook

You’ve got all the right products and a great web store. Now you just need some customers! The question is, how can you use your company’s Facebook page to get more views and sales? That’s what we’re going to talk about in this post. Forget everything you know about typical ...
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What negative SEO is and is not

Definitions Positive SEO under this broader view would be any tactic performed with the intent to positively impact rankings for a uniform resource locator (URL), and possibly its host domain, by manipulating a variable within the links, content or user signals areas. Negative SEO would be any tactic performed with ...
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How to Brand Yourself on Instagram: 5 Tips to Attract Followers

Wondering how to brand yourself on Instagram to attract the right followers? You’re not alone! Building a strong brand on Instagram isn’t only important for your business, but it is essential for attracting the right audience, aka your future customers. And since you only have a few seconds to make ...
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In-House Team Or Outsourced Digital Marketing? Here’s How To Make The Right Choice

As a business owner, you face challenging decisions on a daily basis. But the last thing you should have to worry about is deciding on your digital marketing approach. You have two options: create an in-house team or hire an external provider. Selecting your operational strategy is not a simple ...
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Entrepreneurs believe in undertaking all the responsibilities themselves, find it tough in trusting others with their business. At one point in time they find it more than a necessity to hire the best digital marketing agency to accelerate their business in the right direction. Companies with a strong digital marketing ...
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