Our Blog

4 Quick Social Media Hacks To Explode Your Audience Growth

It’s ridiculously easy for a brand to get started on social media. But it can also be ridiculously hard for a brand to master the art of the social news feed – not to mention navigate bad feedback and foster relationships with followers. To help you out, this post will cover 4 quick and easy social media ...
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The 10 Best Social Media Marketing Strategies for 2019

Have you joined the bandwagon and begun using social media to market your small business? If so, that’s wonderful! However, as you know, what constitutes effective social media marketing is variable. It’s dependent on various factors including your audience, your goals, and current trends. These factors determine what your strategy—or plan of ...
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The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube Advertising, Our Ultimate Facebook Engagement Guide, and More!

The most in-demand skills of 2019 (according to LinkedIn) Cloud computing. That is the single most in-demand skill for 2019, according to LinkedIn’s latest research. Linked pulled data around both the hard and soft skills that companies are working diligently to fill right now. Cloud computing came in at number one. Brian: ...
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20 LinkedIn Tips to Help Boost Engagement

Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, LinkedIn can help you raise brand awareness and boost traffic to your business. But, unfortunately, most people are using LinkedIn wrong. Simply copy and pasting your latest ...
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11 Facebook Updates You Need To Know for 2019

The one constant in social media marketing is that things are always changing, and this is especially true on the world’s largest social network, Facebook. Even more interesting these days is that when Facebook makes a change, there’s a trickle-down effect to Instagram, which is especially true in regards to ...
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Back to Basics: The 5 P’s of Social Media Marketing

Are you covering all the essentials within your social media marketing strategy? How can you know that you’re starting from the right foundation with your planning? One way to ensure you’re on the right track is by applying the ‘5 P’s’ methodology, which can help to outline the essential strategic elements. ...
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Twitter Rolls Out New Button to Easily Switch Between Chronological and Algorithmic Timeline

After announcing it back in September, and rolling out an initial test with selected users last month, Twitter is now bringing it’s new ‘Sparkle’ button to all users, which will enable everyone to easily opt out of the algorithm-defined feed and see the most recent tweets from those they follow first. As ...
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Facebook Adds New Camera Tools to Messenger, Including Boomerang and Selfie Mode

Just ahead of the holiday break, Facebook has added three new camera tools to Messenger, giving users more options to help share their festive celebrations. First off, they’re adding the Boomerang mode to Messenger – the looping video format that’s already available on Instagram and in Facebook’s main app. No doubt you’re already ...
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9 of the Biggest Social Media Monitoring Mistakes (and How to Avoid Them)

With social media usage still growing, and more and more discussions happening online every day, monitoring your digital presence is becoming increasingly important. Basic social media monitoring, which should be an essential practice, in itself isn’t very difficult, but there are quite a few basic errors and slip-ups you can make ...
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Where to Allocate Your Social Media Marketing Budget in 2019

As you go about planning your digital marketing strategy for 2019, it’s worth considering the latest trends and shifts in social media budgets – which platforms businesses are spending the most money on, where they’re seeing the best returns and how the lessons they’ve learned have changed their approach in ...
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5 Bad Habits Marketers Should Drop in 2019

Habits are hard to break – especially the bad ones. In marketing, bad habits manifest in a number of different ways, but five of them, in particular, can cost hours of productivity, not to mention lost opportunities, if they become part of the pattern of a marketer’s daily routine. Audit ...
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7 Bold Predictions for Digital Marketing in 2019

It’s that time of year again, folks – time for the annual digital marketing predictions to fill our inboxes just in time for the new year. Some predictions will be dead on, while others… not so much. Unfortunately, we won’t know if these predictions are any good until this time ...
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