Digital marketing is made up of a lot of moving parts – SEO, social media, marketing automation, PPC, and more. New technologies, techniques, and ever-changing Google and Facebook algorithms keep many digital marketing teams on their toes, including ours. Part of our job is to stay up-to-date on the upcoming trends so our clients’ digital […]
Be a Featured Snippet Optimization Expert! “If you’re an SEO and you’re not optimizing for Featured Snippets then you’re missing out on a ton of organic traffic from Google. With this tool you’ll become a Featured Snippet Optimization expert.” -Jim Boykin, Internet Marketing Ninjas Google’s mobile–first index is here. Now, more than ever, it’s essential to make […]
Home » Blog » SEO » 9 Link Building Resources That’ll Increase Your Search Rankings Question: Which would you rather have — more organic traffic or better rankings? It’s a trick question for most of us — we’d actually rather have both. That’s because we know that both search engine metrics can make a huge difference in our businesses. As you probably […]
7 Social Media Content Writing Tips The ever-changing social platform algorithms make it increasingly harder to generate engagement with your social media posts. By applying some simple writing tips, however, you can make your message more appealing to more people. If you invest time, effort and money into posting on social media, I’m sure you […]
A lot has changed in the world of search engine optimization. However, certain fundamental principles remain unchanged. For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines, but keywords are still essential. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. […]
The one constant in social media marketing is that things are always changing, and this is especially true on the world’s largest social network, Facebook. Even more interesting these days is that when Facebook makes a change, there’s a trickle-down effect to Instagram, which is especially true in regards to advertising. The fine folks at […]
Are you covering all the essentials within your social media marketing strategy? How can you know that you’re starting from the right foundation with your planning? One way to ensure you’re on the right track is by applying the ‘5 P’s’ methodology, which can help to outline the essential strategic elements. The ‘5 P’s’ are usually […]
After announcing it back in September, and rolling out an initial test with selected users last month, Twitter is now bringing it’s new ‘Sparkle’ button to all users, which will enable everyone to easily opt out of the algorithm-defined feed and see the most recent tweets from those they follow first. As demonstrated here, the new button […]
Just ahead of the holiday break, Facebook has added three new camera tools to Messenger, giving users more options to help share their festive celebrations. First off, they’re adding the Boomerang mode to Messenger – the looping video format that’s already available on Instagram and in Facebook’s main app. No doubt you’re already familiar with the Boomerang process […]
With social media usage still growing, and more and more discussions happening online every day, monitoring your digital presence is becoming increasingly important. Basic social media monitoring, which should be an essential practice, in itself isn’t very difficult, but there are quite a few basic errors and slip-ups you can make which can see you miss […]
