Digital Marketing

Social Media Marketing Budget

Where to Allocate Your Social Media Marketing Budget in 2019

As you go about planning your digital marketing strategy for 2019, it’s worth considering the latest trends and shifts in social media budgets – which platforms businesses are spending the most money on, where they’re seeing the best returns and how the lessons they’ve learned have changed their approach in each respect. To help with […]

Social media marketing

5 Bad Habits Marketers Should Drop in 2019

Habits are hard to break – especially the bad ones. In marketing, bad habits manifest in a number of different ways, but five of them, in particular, can cost hours of productivity, not to mention lost opportunities, if they become part of the pattern of a marketer’s daily routine. Audit your marketing team’s practices against […]

digital marketing predictions

7 Bold Predictions for Digital Marketing in 2019

It’s that time of year again, folks – time for the annual digital marketing predictions to fill our inboxes just in time for the new year. Some predictions will be dead on, while others… not so much. Unfortunately, we won’t know if these predictions are any good until this time next year. That said, it’s […]

Social media marketing

5 Social Media Marketing Trends That Will Dominate 2019

The world of social media is constantly changing, bringing new trends, ideas, and unspoken rules each year. In most cases, the changes aren’t sudden or unexpected, but rather gradual and relatively predictable – for example, who was really surprised to see Google + shut down? In this post, I’ll go through the expected social media […]

Facebook ad

Will Increasing Your Facebook Ad Budget Actually Increase Sales?

Will Increasing Your Facebook Ad Budget Actually Increase Sales? 92% of agencies say that Facebook Ads are at least somewhat effective at generating sales. But, when and how should you increase your investment? In 2014, due to the amount of content being published to the Facebook news feed, the social media giant refined its algorithm […]

Social media community

13 Strategies to Build a Loyal Tribe of Brand Evangelists

Did you know that two of the top reasons why businesses fail when it comes to online marketing and social media are ‘lack of planning’ and ‘impatience’? The heart of online marketing success is community – social networks, blogs, video channels, and podcasts are all about people, and enabling audiences to connect, engage and help […]

Instagram

9 Tips for Creating Successful Instagram Marketing Campaigns

As the new home for brands, Instagram is the ideal place to promote your business, reach new customers, and engage your audience. Having an overall content strategy for Instagram is fundamental, but sometimes you want to put some extra effort behind a particularly important goal. That’s where an Instagram marketing campaign comes in. During an Instagram marketing […]

Online shopping

42% of holiday gift-givers plan to shop on mobile, study says

Almost half (42%) of U.S. consumers plan to use a smartphone or tablet for holiday shopping this year, according to a survey by Citi Retail Services. About three-fourths (73%) report planning to shop in a brick-and-mortar store, while 57% said they’ll use a computer and 13% will seek help from a virtual assistant, such as Alexa or Siri. […]

Why do you need Digital marketing company services in Dubai

Why do you need Digital marketing company services in Dubai

Digital Marketing Facilitates Interaction with Targeted Audiences Why do you need Digital marketing company services in Dubai One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to […]

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