This is the age of mobile. We love our phones, which are super-devices that do everything for us. The proliferation of mobile devices means that more and more people are now carrying out an increasing number of searches through their phones and tablets. Google receives more queries on mobile than through desktop searches. Consider that 44 […]
4.021 billion people worldwide are internet users, among which 3.196 billion use networks. Social media appears to be the best platform for influencing potential customers. Many business owners are already making a profit of it, creating accounts to promote goods or services they offer. But do they take all advantages of social media marketing? In […]
Building an active and engaged following on social media is no easy feat, especially with the ever-evolving algorithms on Facebook, Instagram and the like, making it increasingly difficult for marketers and businesses to reach customers organically through social networks. Long gone are the days when a business could post a few updates a day, or […]
As part of Advertising Week New York, YouTube has announced some new ad tools which are designed to provide more capacity to improve response and measure ad performance. The first addition is an expansion of YouTube’s ad ‘extensions’ tools, which will provide new ways to share expanded context info within your YouTube ads. As explained by […]
Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. What does this tell us? Your content must be truly remarkable to maintain your audience’s attention. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little […]
Sales Professionals Need Social Best-Practices Based on Data, Not Anecdotes Any Google search for “How to post effectively on LinkedIn” or “LinkedIn best-practices” will provide hundreds of results – but how do you know which of those reports are actually trustworthy? The leadership at Agorapulse, a social media scheduling tool, dedicated to allocate a significant portion […]
Here’s a small Facebook update that’ll no doubt be of interest to social media marketers – Facebook is now allowing some Pages to join Facebook groups, and comment and interact within them as a business Page. We asked Facebook about the update, and a spokesperson provided SMT with the following explanation: “We’ve heard from people […]
You’ve got all the right products and a great web store. Now you just need some customers! The question is, how can you use your company’s Facebook page to get more views and sales? That’s what we’re going to talk about in this post. Forget everything you know about typical one-liner announcements from the company’s […]
Definitions Positive SEO under this broader view would be any tactic performed with the intent to positively impact rankings for a uniform resource locator (URL), and possibly its host domain, by manipulating a variable within the links, content or user signals areas. Negative SEO would be any tactic performed with the intent to negatively impact […]
Wondering how to brand yourself on Instagram to attract the right followers? You’re not alone! Building a strong brand on Instagram isn’t only important for your business, but it is essential for attracting the right audience, aka your future customers. And since you only have a few seconds to make a great first impression when […]
