The biggest mistake marketers make is driving paid targeted/bulk traffic to landing page or web site. Websites are great for explaining what your business is about but not as effective as your landing page when it comes to conversions. Each campaign needs to have an objective before setting up and need to have a dedicated […]
Despite the rise in native advertising, content marketing still seems to rule the digital world. Fractl and Moz used survey responses from more than 30 content marketing agencies and cost data from more than 600 digital publishers. They found that content marketing has a better overall return on investment. It’s important to note that the goals for content marketing and […]
What is Digital Marketing? Digital marketing is the engine that drives today’s business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. Def 1: Digital marketing is using techniques which allow a marketer to use the best of both worlds – digital and marketing. While the basic principles […]
