Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on […]
Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” […]
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The humble headline. Such a simple construct, really – a one-line summary of a piece of content and why it’s worth reading. Yet, good headline writing is a deceptively complex process. In fact, crafting a clear, powerful, and compelling title may just be the most difficult part of content creation. Why? Because there is a lot […]
You don’t always have to reach for the stars. Following a lofty content marketing strategy can be exciting and successful, but sometimes it’s helpful to stay grounded and follow sound content marketing truisms. I’ve created a list of five “just-for-today” mandates in the hope that you can recharge those marketing batteries before your next starry voyage. Just […]
SWOT Analysis is a useful technique to develop a strong business strategy by understanding your Strengths and Weaknesses, and to identify the open Opportunities and Threats you face. Conducting a SWOT Analysis of your business is a lot more fun than it sounds. All companies of all sizes have relied heavily on SWOT for competitive […]
