At the time of writing only 28% of marketers use Instagram for marketing – if you’re one of the 72% here are some statistics to get you thinking.

Instagram has quickly grown into a massive social network with both a mobile and web presence. It shows no signs of slowing down, yet only 28% of marketers use Instagram for marketing. If you aren’t using Instagram as a marketing platform, here are some statistics to get you thinking.

• Instagram currently has 200 million monthly active users.
• 60 million photos are uploaded to Instagram every day.
• 1.6 billion likes happen per day on Instagram.
• 50 Million users have signed up to Instagram in the last 6 months.
• 57% of Instagram users access the site every day.
• Engagement rates on Instagram are 15 times higher than Facebook and 20 higher than Twitter.
• The most popular hashtag on Instagram is #love.
• Today, 86% of top brands have Instagram accounts, that’s up from 71% from last year.
• 73% of brands post at least one photo or video per week on Instagram.
• Brands on Instagram with over 100K followers have grown by 163% in two years.
• 54% of brands promote their Instagram accounts through custom tabs on Facebook.
• Engagement with brand posts on Instagram are growing at a greater rate than brands are adopting the network.

The power of visual content is becoming increasingly important for marketers. Studies show that the visual appeal matters in 93% of cases when people go to make a purchase. Visual content is not only easier and faster for the human brain to process, it is a great way to generate more attention and leads. Photos can make or break your marketing strategy and should be considered highly important.

• Visual data is processed 60K times faster by the brain than text.
• 40% of people will respond better to visual information than plain text.
• 65% of your audience are visual learners.
• On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links.

Source: Oursocialtimes