It’s that time of year again, folks – time for the annual digital marketing predictions to fill our inboxes just in time for the new year. Some predictions will be dead on, while others… not so much. Unfortunately, we won’t know if these predictions are any good until this time next year. That said, it’s […]
As part of Advertising Week New York, YouTube has announced some new ad tools which are designed to provide more capacity to improve response and measure ad performance. The first addition is an expansion of YouTube’s ad ‘extensions’ tools, which will provide new ways to share expanded context info within your YouTube ads. As explained by […]
Contextual advertising scans the text of a website for keywords and returns ads to the webpage based on those keywords. The ads may be displayed on the webpage or as pop-up ads. It is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the […]
