Digital marketing is made up of a lot of moving parts – SEO, social media, marketing automation, PPC, and more. New technologies, techniques, and ever-changing Google and Facebook algorithms keep many digital marketing teams on their toes, including ours. Part of our job is to stay up-to-date on the upcoming trends so our clients’ digital […]
Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?” Here’s the deal. Your industry doesn’t matter. What matters is that big companies are embracing big content, and in so doing they are changing the expectations of YOUR customers, whether […]
Contextual advertising scans the text of a website for keywords and returns ads to the webpage based on those keywords. The ads may be displayed on the webpage or as pop-up ads. It is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the […]
